Work

Selected Work

Client projects, MRB-owned products, internal tools, and platform builds.

Some projects are client builds. Others are MRB-owned products created to test, prove, and refine the same systems we build for businesses: websites, dashboards, automations, marketplaces, ecommerce flows, AI workflows, hosting, and launch strategy.

That operating network includes a Rochester community ride board, an AI automotive diagnostic marketplace, an AI-powered custom pet shirt store, a personal training website, and a late-model Mopar diagnostics site.

Internal Product Live Beta Marketplace Platform Rochester NY

RideTheROC

Community Ride Request Platform

RideTheROC is an MRB-built community ride request platform for Rochester, NY. The project was designed to connect local riders and drivers directly through posted ride requests, nearby availability, messaging, and community-first coordination.

ProblemLocal ride coordination gets scattered across social posts, DMs, and informal threads.

BuildPosted requests, driver visibility, direct coordination, trust flow planning, and local SEO positioning.

ResultA live beta platform used to prove marketplace design, onboarding, and request-based architecture.

Stack / CapabilitiesMarketplace flow design, community platform UX, accounts, hosting, launch messaging.

Read Case Study View Rochester Community Ride Board

Internal Product AI Workflow Ecommerce Print-on-Demand

PawForge

AI Pet Art Ecommerce Platform

PawForge is an MRB-built ecommerce product that turns customer-submitted pet photos into stylized artwork for shirts, hoodies, gifts, and custom products.

ProblemCustom pet products often rely on generic templates and disconnected fulfillment workflows.

BuildPhoto upload concept, AI artwork workflow, product-focused storefront, mockup planning, and print-on-demand strategy.

ResultAn internal ecommerce platform for testing AI-assisted product personalization and conversion-focused merchandising.

Stack / CapabilitiesEcommerce UX, AI workflow planning, product pages, brand identity, fulfillment planning.

Read Case Study View AI-Powered Custom Pet Shirt Store

Internal Product AI Workflow Service Marketplace Automotive

WrenchConnect

AI-assisted automotive diagnostic and local mechanic routing platform.

WrenchConnect is an MRB-built service platform that helps drivers describe a car problem in plain English, generate a shop-ready diagnostic report, and connect with vetted local mechanics.

ProblemDrivers often guess at symptoms, call the wrong shop, or arrive without a useful description of the issue.

BuildMulti-tenant Next.js/FastAPI platform, Vertex Gemini diagnostic engine, automated JMAP Stalwart email delivery, and an Android Native App (v0.6.5). Features a statewide New York Overpass/Places shop scraper with sharded dynamic sitemap routing.

ResultA live, high-performance platform managing over 700+ indexable, SEO-optimized local NY shop pages with automated email outreach, Stripe Verified Pro subscriptions, and CalDAV-backed appointments.

Stack / CapabilitiesAI workflow design, service marketplace UX, authentication, lead routing, managed hosting.

View AI Car Diagnostic Marketplace

Client Website Fitness Brand Lead Generation Local Business

Fit by Foster

Fitness coaching website and future client-management path.

ProblemA local coaching brand needed a professional web presence that could explain the offer, build trust, and support future client onboarding.

BuildMRB created a public-facing coaching site, structured service sections, conversion-focused copy, and a path toward dashboard-based client management.

ResultFit by Foster now has a real destination for ads, referrals, QR codes, merch, and coaching inquiries.

Stack / CapabilitiesLocal service website design, lead-generation structure, fitness brand positioning, campaign and merch landing-page support.

Read Case Study Visit Personal Training Website

Internal Tool Marketplace Automation Prototype

Auto-Lister Marketplace

Internal marketplace automation prototype for turning messy source material into cleaner listing workflows.

ProblemMarketplace listings take repeated manual work before a seller has clean copy, photos, and enough detail to publish.

BuildMRB explored structured listing intake, AI-assisted copy, image workflow planning, and admin review patterns.

ResultPrivate build used to test automation patterns before exposing them to client workflows.

Stack / CapabilitiesAutomation planning, marketplace UX, internal tools, content workflows.

Private Build

Internal Brand Automotive Content Platform

Mopar Mike's

Automotive brand and content platform direction built around late-model Mopar diagnostics, trust, service clarity, and local search.

ProblemAutomotive expertise needs proof, clear services, and a stronger first impression than scattered social posts.

BuildFull static-built platform featuring customized late-model Mopar diagnostics sections, a dedicated Pentastar oil filter housing diagnosis hub, a "Buy With Me" advisor flow, and integrated structured schema-marked JSON-LD local SEO data.

ResultA live content and service-diagnostics hub ranking for late-model Chrysler/Dodge/Jeep/Ram diagnostics and local auto repair search queries.

Stack / CapabilitiesAutomotive positioning, local SEO, content platform planning, intake strategy.

Visit Late-Model Mopar Diagnostics Site

Client Website Contractor Local Service

Tile by Kyle

Local contractor website direction for explaining services, showing work, and making quote requests easier.

ProblemContractor leads need visible proof, service clarity, and a simple quote path.

BuildPortfolio-forward site structure, service copy, contact path, and local search fundamentals.

ResultA cleaner place to send referrals, search traffic, and potential customers.

Stack / CapabilitiesContractor web design, lead generation, gallery planning, local SEO.

Visit Local Contractor Website

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